Group Member: Chee Mei Yun, Jacqueline Tee Pui Yee, Shai Kae Shan
Good Example:
Before committing resources to building and designing infographics for your audience, consider these concepts (your efforts could be wasted if you do not incorporate these concepts during development.)
The Audience
Look to your community to see what content and topics it shares and discusses. Are people sharing statistics? Is the conversation formal or relaxed? A frequent mistake is trying to please everyone on the web.
The Message
Focus on your story. Infographics can be used to share more than data. They are also used to explain a process, a timeline of events or the identity of a business. Your infographics may not require any numbers. Does your community truly know what you do or understand the value of your business?
The Tone and Personality
Sometimes it makes sense for an organization to utilize a more traditional and formal info graphic. The audience in industries like finance or government contracting may prefer a "straight to the facts" approach. Those in the lifestyle market or sophisticated marketing professionals might be the right communities for bold, fun or even silly designs.
The Theme
Your infographics must have a theme! This does not mean simply utilizing the same colors throughout. A theme requires a core topic or subject represented by the visual components. For example, if your business is in the aviation industry, you may choose to have the story incorporate aircraft, pilots and other visuals that relate to your message and audience.
The Hook
Beyond your community viewing this infographic, learning from it and understanding the message, you want them to take action. Your goals will include brand awareness through views,thought leadership and social sharing, but ultimately your audience's attention should lead to some measurable key performance indicator. What do you want them to do? What are you promoting? For example, if your organization invested resources in an industry research study, you may use this infographic as the content that leads your community to download the full study.
Bad Example:
This is one of the bad example of infographic that we found. As we can see the visual is filled with so many texts and it is not well organized. The message of this infographic is also not clear enough to reach the audience due to the size of the texts are too small. We think that this infographic may need to change in some part to perform better. For example, the main topics should be in different color and in bigger size. They should reduce using too many text to avoid audience from getting confuse.
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